The plan caters to diverse user personas, including general citizens, residents, business owners, and professionals, customizing communication to their specific needs and concerns.

Key objectives include facilitating an easy transition to UAE PASS, ensuring the best customer experience during this change, and providing proper and timely communication relevant to end-users.

The journey is segmented into three phases: pre-adoption, during adoption, and post-adoption. Each stage is equipped with specific objectives and tailored communication tools to guide users.

A variety of tools are utilized, including content marketing, webinars, workshops, email campaigns, user-friendly resources, dedicated support channels, and social media engagement.

The success of the communication plan is measured by monitoring the adoption rate of UAE PASS.

The plan provides supportive resources like training programs, "how-to" videos, and other digital content to assist with communication and implementation.

Information about relevant policies and laws that support the implementation and transition to UAE PASS.