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This guide demonstrates how to use the logo of the Digital Services Initiative for federal government entities. It aims to enhance public awareness of digital services by using the logo effectively and influentially, ensuring that the public is well-informed about the digital services available from federal government entities
Rules for using the primary logo in horizontal and vertical lockups, the primary-colored palette for Go Digital branding activities and applications for on-screen usage, and the Pantone codes references for printing and production.
How to use the primary logo across all applications, including videos, PowerPoint slides, electronic forms, flyers, banners, ads, websites, and social media platforms.
Go Digital guidelines should be used only for the entity’s services and the initiatives that are related, respectively. Go Digital guideline is an added value guide to make the public aware of the services going digital. The entities should always follow the Federal Guidelines first, and then apply the Go Digital guideline where needed.
An initiative that aims to encourage customers to switch to digital services instead of attending service centers in federal government entities. Our Objective: Reducing the number of customers who visit service centers Awareness of customers about the digital services provided by the entity Increase the percentage of users of digital services