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Brand Guideline for Go Digital Initiative

Main Components

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The Primary Logo

Rules for using the primary logo in horizontal and vertical lockups, the primary-colored palette for Go Digital branding activities and applications for on-screen usage, and the Pantone codes references for printing and production.

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Applications of Logo

How to use the primary logo across all applications, including videos, PowerPoint slides, electronic forms, flyers, banners, ads, websites, and social media platforms.

1-Points to note

Go Digital guidelines should be used only for the entity’s services and the initiatives that are related, respectively. Go Digital guideline is an added value guide to make the public aware of the services going digital. The entities should always follow the Federal Guidelines first, and then apply the Go Digital guideline where needed.

An initiative that aims to encourage customers to switch to digital services instead of attending service centers in federal government entities. Our Objective: Reducing the number of customers who visit service centers Awareness of customers about the digital services provided by the entity Increase the percentage of users of digital services 

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